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Tuesday, September 22, 2026 · 28 stories

Sazerac locks in Berentzen buy after Brown-Forman miss

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Plus 27 more stories, including Jefferies pegging 35% upside on Diageo's US turnaround
ABV DAILY
TUE 09.22.2026  ·  28 STORIES  ·  ADD YOUR TEAM

The Lead
Sazerac has signed a binding agreement to acquire Berentzen-Gruppe AG, the German schnapps maker it was reportedly chasing last week. The purchase hands Sazerac international volume through a route that differs from its unsuccessful pursuit of Brown-Forman.
The Briefing
Wine Industry Advisor published a piece on bribery in wine wholesaling, centered on Southern Glazer's. Wine Industry Advisor
New York bodegas are joining grocery chains in pushing to sell wine and liquor in the state. Wine Industry Advisor
McManis Family Vineyards, a 36-year-old California winery, is selling its main facility and 11 vineyards across San Joaquin and Sacramento counties for $22 million after Canadian provinces banned American booze in response to U.S. tariffs. Canada, mostly Ontario, once made up 40% of the company's export sales; the individual vineyards range in price from $800,000 to $14 million. New York Post
Anheuser-Busch is investing $23 million in its Fort Collins brewery to boost Michelob ULTRA output and add 25-oz cans. The spend also funds a new manufacturing skills training center at the site. Food and Beverage Magazine
Stateside, maker of Surfside, and Anheuser-Busch have agreed to dismiss the lawsuit between Surfside and A-B's Skimmers hard tea, ending the legal fight between the two brands. Brewbound
Treasury Wine Estates has agreed to sell its Seppelt sparkling-wine business in Victoria, Australia to Aaron Drummond, CEO of Victoria's Stonier winery, for an undisclosed sum. The September 21 deal covers Seppelt's brands, its Great Western winery, cellar door and vineyards, plus the Drumborg vineyard, and follows Treasury's June plan to sell three other Australian vineyards. Drinks Intel
On-premise beverage-alcohol sales fell during the NFL season's first week despite high-scoring games, per on-premise insights firm BeerBoard. Anheuser-Busch led share gains over the period. Brewbound
U.S. rum volume fell from about 23 million cases in 2021 to 18.2 million last year, per Impact Databank, but marketers say the decline is driven by white rum, with aged rum down 6.1% over the past year versus 7% for unaged, according to Southern Glazer's. Aged and super-premium brands cited as outperforming include Planteray (180,000 cases), Diplomático (about 55,000), Bumbu (about 130,000), Zacapa (about 60,000), Santa Teresa (32,000), and Appleton Estate (245,000, up 30% in control states in the first half of 2026). Shanken News Daily
Administrator AlixPartners reported that BrewDog Retail Limited, which ran the bar estate before Tilray Brands bought the business, has about £207m in unsecured creditor claims and no funds to pay them, after recovering substantially less than expected from the properties and facing rising administration costs. Even preferential creditors are set to receive nothing, including £489,000 in employee wage arrears and holiday pay and £2.4m owed to HMRC. BeverageDaily
Jefferies maintained a 'buy' rating on Diageo and forecast a 35% rise in its shares, tied to the turnaround of a US business that accounts for 40% of sales, in a market the brokerage expects to shrink 3% this year. Jefferies said the stock trades at a discount to peers and could re-rate as the recovery progresses; Diageo's first-quarter trading update is due November 5. Analytics Insight
Signorello Estate, the 50-year-old Napa winery rebuilt for more than $30 million after the 2017 wildfire, now carries $37 million in debt and faces foreclosure nine years later, per The Times of India. It would be California's first winery foreclosure since 1992; owner Ray Signorello's father founded the winery. The Times of India
Heineken's Star Pubs & Bars business is in talks to buy around 300 pubs from Stonegate's Platinum portfolio in a deal potentially worth £300m, The Sunday Times reported, though it noted no deal is guaranteed and other bidders remain interested. Star Pubs & Bars currently runs about 2,350 pubs across Britain, while Stonegate, which operates around 4,500 pubs, has been reviewing refinancing or sale options for its roughly 1,000 freehold Platinum sites. Morning Advertiser
Also at: Just Drinks
A Massachusetts federal judge trimmed a Boston University student's suit against the maker of Everclear, which she says caused a fireball at a fraternity party and left her with "life-altering burns" from the brand's 190-proof grain alcohol. Law360
The latest VinePair podcast looks at whether the hospitality industry is entering a new era of drinks specials and happy hours, pointing to recession indicators from inflation to consumer sentiment and the rise of all-you-can-eat restaurants. Wine Industry Advisor
Tilray's Shock Top and Spirit Halloween have kicked off a multi-year partnership, with more to come from the collaboration, chief growth officer Prinz Pinakatt told Brewbound. Brewbound
South Australia's state government will put more than A$100m (US$71.3m) into a package it values at A$109m to help local winemakers battling oversupply and softer demand, aimed at transitioning producers, expanding market demand and drawing new regional investment. The pledge follows Wine Australia figures showing national export volumes fell 6% to 598 million litres in the year to June, a 22-year low and the first dip below 600 million litres since 2004. Just Drinks
Jackson Family Wines has earned Regenerative Organic Certified status for its Napa Valley estate vineyards, roughly 663 acres in all. The winery says that makes it the largest ROC grower in Napa Valley. Wine Industry Advisor
Campari Group has built its Negroni Week campaign around 'The Bitter Nine,' a group of nine creative figures led by actor Alan Cumming, riffing on a 1970s ad that claimed only nine in 10,000 people could appreciate Campari's bitterness. Partnering with organizer Imbibe, the brand is offering up to $15 cashback on Campari negroni purchases in select US markets and continuing support for the Slow Food-run Negroni Week Fund. Drinks Intel
Conflict in the Middle East has slowed aged-spirits sales in global travel retail by hitting passenger flows, though growth elsewhere, led by rising travel among affluent Indian consumers and airport investment, is partly offsetting the losses, per Drinks Intel. Executives cite premiumisation and localisation as key trends, with scotch and cognac facing inroads from other whisk(e)y origins, aged agave spirits and dark rum, and little sign of trading down despite economic pressure. Drinks Intel
Endeavour is partnering with AI and data analytics firm Quantium to aggregate and sell purchasing data from the 10.2 million members of the Dan Murphy's and BWS loyalty programs, giving suppliers paid access to shopper insights for the first time. Quantium, backed by Woolworths, will let brands use the data as they develop new products and plan supply. Australian Financial Review
Wineries are partnering with cruise lines to reach captive audiences, from Cooper's Hawk chartering Virgin Voyages' Valiant Lady for a wine club sailing (its February 2027 follow-up drew signups from more than 30 percent of the first cruise's members) to Princess Cruises running wine-pairing dinners with Caymus, Silverado, and Frescobaldi priced at $99 to $145. Four Feathers Wine Services makes a Columbia Valley brut that Holland America says is now the most-served adult beverage across its fleet, while Napa's Eleven Eleven Wines reported a 33 percent conversion rate among non-wine club passengers after a Mediterranean sailing. SevenFifty Daily
BrewDog has rolled out an "Under New Ownership" marketing campaign highlighting its new owner, Tilray Brands. Scottish Grocer & Convenience Retailer
Allied Blenders and Distillers, one of India's leading spirits companies, has committed Rs 115 crore (£8.97 million) to build a new malt distillery as part of a push into premium spirits. The Drinks Business
Traditional wine sales remain under pressure, but The Drinks Business reports double-digit growth emerging across RTDs, alternative formats and occasion-led drinking. Kathleen Willcox reviews the data behind the shift. The Drinks Business
New Releases
Blue Chair Bay adds a pumpkin spiced rum cream
The Spirits Business
Blue Chair Bay has released a Pumpkin Spiced Rum Cream in the US, its first seasonal product and first new flavor in three years. The 15% ABV liqueur, made with real spice, pumpkin and cream, joins the brand's banana, pineapple and key lime rum creams and sells for $19.99 for a limited time. Kenny Chesney's brand was acquired by Next Century Spirits in 2025.
15% ABV · $19.99 · US NATIONWIDE, LIMITED TIME
Wine Industry Advisor
B.R. Distilling Co. is releasing the third annual run of its Blue Note straight bourbon and straight rye whiskey finished in honey barrels, with a larger allocation than prior years. The Memphis distiller is offering the whiskeys for a limited time.
LIMITED TIME
Cantine Riunite adds 187ml single-serve bottles to its zero-proof line
PR Newswire (Wine & Spirits)
Cantine Riunite is putting two of its alcohol-free wines, Riunite Zero Red Semi-Sparkling and Maschio Zero White Sparkling, into 187ml single-serve bottles, with a U.S. retail rollout starting in October. Suggested pricing is $2.99 for the Riunite Zero and $3.99 for the Maschio Zero. The brands' U.S. importer is Frederick Wildman & Sons; worldwide sales across 2024 and 2025 reached 200,000 bottles of Riunite Zero and 150,000 bottles of Maschio Zero.
187ML BOTTLES $2.99 / $3.99 · US RETAILERS, OCTOBER

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