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Thursday, September 17, 2026 · 30 stories

Sazerac in takeover talks with Germany's Berentzen

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Plus 29 more stories, including Trump's Sept. 29 ban on packaged Canadian booze
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THU 09.17.2026  ·  30 STORIES  ·  ADD YOUR TEAM

The Lead
Berentzen confirms takeover talks with Sazerac
German distiller Berentzen-Gruppe said it is negotiating a voluntary public takeover offer from US spirits group Sazerac for all its outstanding shares, per a stock-exchange filing dated 16 September. Sazerac, the owner of Buffalo Trace, Southern Comfort and Fireball, declined to comment on the talks. Haselünne-based Berentzen owns Puschkin vodka, Tres Países rum and its namesake fruit spirits, and booked a 10.4% revenue drop to €162.9m ($186.8m) in 2025, with EBIT down 19.8% to €8.5m; first-half revenue this year fell 11.1% to €71m after the end of a private-label contract to supply Bourbon. The talks follow Sazerac's completion this week of its acquisition of UK-based Au Vodka and its July takeover proposal to Brown-Forman, which that company's board rejected as "not actionable".
Trump to ban imports of packaged Canadian wine, beer and spirits from Sept. 29
Starting September 29, the US will bar imports of bottled and canned Canadian wine, beer, cider and spirits, including whiskey, gin, vodka and rum, in the latest escalation of the trade dispute with Canada. Many of the affected products already carried 50% tariffs imposed on August 22, 2026; the new measure blocks them from crossing the border entirely, though bulk exemptions apply to whiskeys, liqueurs and cordials in containers over 4 litres, along with some wine not packaged for direct sale, though those wines may still face the 50% tariff taking effect September 15. Washington invoked Section 338 of the Tariff Act of 1930, a rarely used provision permitting extra tariffs on countries deemed to discriminate against American commerce, to get around free trade rules. The ban lands weeks after Canadian PM Mark Carney asked provinces to return US alcohol to shelves, with trade minister Dominic LeBlanc saying a deal was "very close," and Rob Taylor of Wine Growers Canada said it is severe because it removes the US market for Canadian wine rather than just raising its price.
Brown-Forman posts $911M Q1 FY27 revenue, reaffirms flat sales guidance as tequila drags
Brown-Forman reported first-quarter fiscal 2027 revenue of $911 million and earnings of $176 million, with trailing earnings per share of $1.55, per data on Yahoo Finance as of mid-September 2026. The company reaffirmed guidance for approximately flat organic net sales and a 3% to 5% decline in organic operating income for fiscal 2027, skewing toward the better end of that range, according to a TipRanks summary dated September 16. On its earnings call, management pointed to tequila and barrel-related weakness weighing on sales while ready-to-drink products supported volumes; Zacks analysis cited by Yahoo Finance noted earnings met expectations but sales missed. BF.B shares closed at $26.18 on the NYSE on September 15, down 0.23%, with a forward annual dividend of $0.92 per share and the next earnings date estimated for December 3, 2026.
The Briefing
A federal judge in Blue Sky Vineyard, LLC v. Tupy denied California's motion to dismiss a dormant Commerce Clause challenge to a state law that lets California wineries sell direct to retailers but denies that privilege to out-of-state wineries, ruling the constitutional question requires a factual record and cannot be resolved at the motion-to-dismiss stage. Judge John A. Mendez did dismiss the plaintiffs' separate Privileges and Immunities Clause claim without prejudice, finding it protects citizens rather than corporations, but allowed the main Commerce Clause claim to move to discovery. Irish Liquor Lawyer
Sazerac has closed its acquisition of Au Vodka, the Swansea-based brand founded in 2015 by Charlie Morgan and Jackson Quinn and later backed by DJ Charlie Sloth, in a deal that values it at about £300 million ($405 million) per Reuters. Terms were not disclosed; Sazerac CEO Jake Wenz called the brand's growth in just over a decade "spectacular and rare." news.ssbcrack
Brewbound's latest Press Clips collects news from September 14-16, including updates on Sapporo USA layoffs, new ownership at Penn Brewery, and a Hop Valley taproom opening. Brewbound
Total on-premise visits fell 5% year on year in the 12 months to the end of April, dragging down beer and spirits volumes across major markets, per NIQ's REACH 2026 study of 46 countries, though the value of sales rose as consumers concentrated spending on fewer, higher-value visits. About three in five consumers still visit weekly, more than three in five are actively managing their alcohol intake, and over half say they will pay more for a better-quality drink. Drinks Intel
Glass-bottled shot maker Sol-ti raised $30.3 million in equity earlier this year to fund expansion in retail and foodservice. BevNET
France has temporarily lifted the alcohol content cap for Champagne to 15% after summer heatwaves raised grape sugar levels. A Comité Champagne spokesperson told Just Drinks the increase is not expected to affect the wines' flavor profile, quality, or style. Just Drinks
No beverage-alcohol category avoided year-over-year declines in the latest NIQ off-premise scans, which covered the start of the Labor Day holiday weekend. Brewbound
Sazerac has brought back Glenmore, the Kentucky whiskey brand tied to the distillery it acquired in 2009, releasing a Kentucky Straight Bourbon now shipping to US retailers, bars and restaurants through its distributor network, with a Glenmore Rye Whiskey due later this month. Each carries a $19.99 suggested retail price per 75cl bottle; the original Glenmore distillery was founded in 1869 and stopped making whiskey in 1992. Just Drinks
Also at: Yahoo Finance
Summit Brewing, an early craft beer pioneer, faces a foreclosure lawsuit, according to The Business Journals, which noted that warning signs for the craft industry have been flashing for years. The Business Journals
DISCUS launched a digital-only campaign called 'Cocktails YOUR Way' on September 16, tying cocktails to "moderation and intentionality" through creative content, social activations, a dedicated webpage, and a partnership with mixologist Lauren O'Brien, winner of season one of Netflix's Drink Masters. Citing IARD data from May, the trade group said consumers name moderation as the single most important factor shaping their drinking behavior. Drinks Intel
Sonoma County is down to 58,000 acres of winegrapes after more than 2,700 acres were removed from production between October 2024 and August 2025, with open replant permits authorizing removal of another 5,000-plus acres, county officials told the Board of Supervisors. Agricultural Commissioner Andrew Smith said winegrape production and price declines dragged the total value of 2025 county crops down 10%, and thousands more acres may be removed in 2027. The Press Democrat
U.S. Bourbon depletions fell 2.5% to 26.8 million cases last year, per Impact Databank, though the category stays above its pre-pandemic level after peaking in 2022. Producers are leaning on new releases and experiences to drive growth, including Brown-Forman's King of Kentucky Small Batch and Jack Daniel's Heritage Barrel, Heaven Hill's revived Elijah Craig 18-year-old and new 15- and 21-year-old single barrels, and Angel's Envy's Daycap at the Distillery series. Shanken News Daily
Boston Beer founder and CEO Jim Koch discussed the company's innovation strategy, a new method for measuring advertising ROI and the pre-gaming positioning of its new LYTT RTD during a fireside chat at the Barclays Global Consumer Staples Conference. Brewbound
Diageo is backing Crown Royal with "Royal Rituals," a football-themed extension of its "Bring It" campaign that pairs a Sports Illustrated content series with a seven-stop Crown Royal Rig tour that began in Oxford, Mississippi on September 12 and continues to Phoenix, Kansas City, Dallas (twice), Baton Rouge, and Tallahassee. Don Julio, meanwhile, gets La Experiencia Don Julio: Hecho Por Amor, a traveling immersive tasting inspired by its La Primavera distillery in Jalisco; per Impact Databank, Don Julio moved 3.63 million cases in the U.S. last year and Crown Royal just under 7 million including flavors. Shanken News Daily
San Joaquin County's grape crop was valued at $272 million in the 2025 Annual Crop Report, down 14.8% from $319.3 million in 2024 and about 36% below the 2021 figure, dropping grapes from the county's No. 3 to No. 5 commodity. Lodi Winegrape Commission director Stuart Spencer tied the decline to falling wine consumption and large producers turning to imported bulk wine, and said local acreage is down roughly 35% from its peak. Lodi News-Sentinel
Concerns about the supply outlook have pushed sugar prices higher in recent weeks, per Just Drinks. Industry watchers are tracking Brazil's harvest closely. Just Drinks
Delta Air Lines is relaunching the wine list in its Delta One cabin this autumn, and all six US wines on it come from Napa Valley, with no bottles from Oregon, Washington, the Finger Lakes or other California regions after nearly 2,000 wines were evaluated. SkyMiles members took part in blind tastings for the first time, and no Canadian wines were submitted or included. The Drinks Business
The UK's Advertising Standards Authority ruled that two July Facebook posts from Tilray Brands' BrewDog promoting a £19.95 "bottomless beer" World Cup offer of unlimited beer for 90 minutes were "socially irresponsible" and encouraged excessive consumption, with one post also portraying alcohol as capable of changing mood or behaviour. BrewDog disagreed with the finding but said it has removed the post and will not run it again. Just Drinks
Artisanal Spirits Company, owner of the Scotch Malt Whisky Society, posted H1 2026 revenue of £9.2m (US$12.4m), down 5%, after trade cask sales fell 43% to £1.3m. Its branded business rose 7% to £7.9m, US sales grew 8%, and global membership climbed 3% to 39,700 as of June, later surpassing 40,000. The Spirits Business
Heineken has launched Personalised Draught, a single tap that uses AI to blend more than 100 tailored beers from integrated barrels, offering 135 expressions ranging from 0.0% to 5% ABV based on a drinker's tastes, moods, and occasions. Users scan a QR code and set preferences on their phone, and each pour arrives with a printed label; the technology is part of Heineken Studio and can be tried at the Heineken Experience in Amsterdam and the Heineken Studio Truck, which is set to appear at F1 Mexico and the Las Vegas Grand Prix. The Drinks Business
Bacardi rum will again serve as official spirits partner of the MTV Video Music Awards, airing Sunday, September 27 from Los Angeles with host Snoop Dogg. The company says it helped bring back the Best Dance category for the first time in seven years, and exclusive custom content featuring the rum will run during the broadcast; financial terms were not disclosed. Drinks Intel
Also at: Yahoo Finance · BevNET
Bacardi-owned Patrón has launched Agave Masters, a global education programme for bar professionals that includes a WSET-accredited course dedicated entirely to agave spirits, free to members. The programme is open to anyone of legal drinking age on a US bar team and also houses the Patrón Perfectionists competition, the Academia Patrón platform, and a new global bar-team contest whose winners attend an inaugural Agave Masters Global Summit in Guadalajara. The Spirits Business
New Releases
Buchanan's adds Coconut as second flavored whisky, $29.99 nationwide
PR Newswire (Wine & Spirits)
Diageo's Buchanan's has added Buchanan's Coconut, a permanent flavored Scotch expression that pairs coconut and vanilla notes with the brand's signature light malt character. It joins Buchanan's Pineapple as the second flavor in the portfolio and sells online and in retail nationwide at a suggested $29.99 for a 750ml bottle. The launch is backed by a campaign shot in Bogotá starring DJ duo Nina Sky, plus Mezclao, a three-city event series with Pangea Sound running in Los Angeles on September 24, Austin on October 1 and Miami on October 21.
750ML $29.99 · ONLINE AND RETAIL NATIONWIDE
Heaven Hill's new Parker's Heritage is a 14-year-old bourbon made with rye backset
Yahoo
Heaven Hill's latest Parker's Heritage Collection is a 14-year-old bourbon from its classic mashbill of 78% corn, 10% rye, and 12% malted barley, drawn from a run of just 100 barrels distilled between October 2011 and January 2012. The whiskey incorporates rye backset, leftover liquid from a previous distillation, an unusual twist on the standard sour mash process, and is bottled at 118 proof with no chill filtration. A portion of proceeds goes toward ALS research, honoring late master distiller Parker Beam; the suggested price is $200.
$200 · 100 BARRELS
BevNET
The Glenlivet released the 12 Year Old Provence Edition, a new limited-edition single malt Scotch whisky from Scotland's Livet Valley. The company has not disclosed pricing, ABV, or availability details in the excerpt.
Shock Top brews a candy corn beer with Spirit Halloween
Brewbound
Tilray Brands has teamed its Shock Top brand with Spirit Halloween, the seasonal retailer, on a candy corn beer and a tie-in costume for this Halloween.
People
Destilería Serrallés has named a new chief executive, per BevNET. BevNET

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