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Wednesday, September 16, 2026 · 35 stories

Trump lifts 10% Irish whiskey tariff; VIP buys Encompass

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34 more stories, including a $115B wine 'reset' and Asahi's cleared EABL deal
ABV DAILY
WED 09.16.2026  ·  35 STORIES  ·  ADD YOUR TEAM

The Lead
Trump drops 10% tariff on Irish whiskey after golfer, Irish PM ask
President Donald Trump removed the 10 percent tariff on Irish whiskey, following requests from a professional golfer and the Irish Prime Minister, according to Inc. The ask from the athlete and Ireland's leader prompted Trump to drop the levy.
Also at: Ad Hoc News
VIP buys Encompass, merging two big bev-alc tech platforms
Vermont Information Processing has acquired Encompass Technologies, joining two of the largest technology companies serving the beverage industry. Terms of the deal were not disclosed.
The Briefing
A new BMO report describes the $115 billion U.S. wine market as undergoing a reset driven by shifting consumer trends. Interviews with the report's authors address the causes and when stabilization may begin. winebusiness
Kenya's competition authority has approved Asahi Group's $2.3 billion acquisition of Diageo's 65% stake in East African Breweries. Bizcommunity
Buyers suing Costco over Kirkland Signature tequila labeling told a Washington federal judge that a Mexican council's certification of the bottles as "100% agave" is not enough to defeat their deceptive marketing claims. Law360
Southern Glazer's Raise the Bar report says Gen Z households now make up 7% of the beverage alcohol market, up from 4% in 2021, with their wine spend rising 8% since 2020, even as Impact Databank projects the overall U.S. wine market to slip 3.5% to below 300 million cases this year. Wine cocktails drove 92% of total wine dollar growth in NielsenIQ channels over the 52 weeks to July 11 and generated $107 million in retail innovation dollars, while 200-ml. and 500-ml. formats accounted for 58% of core wine volume growth. Shanken News Daily
A federal restriction adopted in Public Law 119-37 would cap hemp-derived THC drinks at 0.4mg per container starting December 11, a threshold Minnesota retailers say would effectively end the category, which is legal in 20-plus states; a bipartisan Beverage Regulatory Parity Act introduced last month seeks to keep 5mg drinks legal and regulate them like beverage alcohol. Minneapolis retailer Surdyk's now carries about 230 THC drink SKUs, up from roughly 215 last year, and Minnesota has issued rules letting hemp THC businesses apply for a cannabis license to stay compliant if the ban takes effect. Shanken News Daily
St. Paul, Minnesota-based Summit Brewing Company is facing bank foreclosure proceedings, per Brewbound. The brewery was once Minnesota's largest craft brewery and one of the 25 largest in the country. Brewbound
Crédit Agricole has bought a stake in Miraval Provence, the Brad Pitt-linked rosé business, through its private equity arms IDIA Capital Investissement and SOFIPACA. Miraval Provence, co-owned by Familles Perrin and Château Miraval, sells wine under the Miraval Côtes de Provence and Studio by Miraval brands and generates most of its sales through exports via the Perrin distribution network and a tie-up with Campari. Just Drinks
Fever-Tree's revenue rose 7% to £183.6m (US$247.5m) in the first half of 2026, with growth across all regions and the UK back in growth at 3% to £49.5m after declining last year. Its biggest market, the US, grew 7% to £66.9m, boosted by its Molson Coors partnership and first national marketing campaign, while non-tonic products now make up 47% of group sales, up from 39% three years ago. The Spirits Business
Russell Motz has been promoted to general manager of Johnson Brothers in Texas. He previously ran the Brown-Forman Division at Johnson Brothers Maverick of Texas, where he helped launch and build the Brown-Forman business. winebusiness
Smurfit Westrock will close a California corrugated packaging facility in December, affecting 141 workers. It marks the company's ninth closure since the footprint optimization that began when Smurfit Kappa acquired Westrock in 2024. winebusiness
The Hain Celestial Group is selling its international business to private equity firm Aurelius for about $323 million, exiting the global market. The New Jersey-based company will put the proceeds toward debt. BevNET
Also at: Just Drinks
The new owners of Crux Fermentation Project have combined the brewing of three smaller Bend-area labels, Cascade Lakes, Good Life Brewing and Silver Moon Brewing, into a single operation, following an earlier move by Great Frontier. It is the latest step in an ongoing wave of consolidation among Oregon craft brewers. The Business Journals
A federal judge ordered trustee oversight of a restaurant carrying $6.1 million in debt after disputed insider transfers, opening a second independent investigation into entities tied to Uncle Nearest co-founder Keith Weaver. Inc.com
Diageo is extending its core brands into low-alcohol with a new mid-strength range in the UK. The company was the first major spirits maker to scale non-alc spirits alternatives. BevNET
India's Allied Blenders and Distillers is moving into single-malt whisky, investing up to Rs1.15bn ($11.98m) in a distillery that will produce around three million bulk liters a year. Operations are expected to begin in the third quarter of FY28. Just Drinks
The UK's Defra has granted English whisky protected Geographical Indication status, recognizing it as a distinct category alongside Scotch, Welsh and Irish whisk(e)y and giving legal protection to the names English Whisky and English Whiskey; it will be added to the UK GI register on 1 October, following a 2022 application from the English Whisky Guild. Defra said more than 70 distilleries now make English whisky, up from 46 in 2023, with product exported to over 30 countries, though Circumstance Distillery founder Liam Hirt objected that the single malt definition follows the Scotch model, including double distillation in copper pot stills. Just Drinks
Also at: Daily Mail
Campari Group is adding four Italian names to its Southeast Asia lineup, bringing its regional spritz portfolio to six brands: Aperol, Campari, Sarti, Cynar, Mondoro and alcohol-free aperitif Crodino, with Sarti Rosa leading the expansion. The rollout starts in Singapore through masterclasses led by brand ambassador Bystrik Uko and tie-ups with bars, restaurants and hotels; Campari says annual Aperol Spritz servings have grown from 60 million to roughly 1.5 billion over the past two decades. Marketing-Interactive
Bacardi has launched Agave Masters, a Patrón-branded education platform for bartenders that includes what it calls the only WSET-approved accreditation dedicated to agave spirits. The platform and membership are free, and it also features a competition, masterclasses, articles and networking, with winners of the first competition taken to Mexico for a four-day summit that includes a visit to Patrón's brand home in Jalisco. Drinks Intel
Also at: DFNI
Prosecco now outsells Champagne by about three times in India, estimates Vishal Kadakia of Mumbai importer Wine Park, who links the shift to Covid-era Champagne price hikes and a market where the IWSR's 2025 India report says more than 80% of wine sells under Rs. 3,000 (£23). Prosecco Consorzio export data shows bottle volumes fell 43% between 2023 and 2024, recovered 28% in 2025 to 217,000, with 80,000 bottles imported in the first four months of 2026. The Drinks Business
South Korea's Ministry of Finance and Economy will end its six-year 20% tax break on draught beer starting 1 January 2027, adding roughly KRW5,000 (£2.72) per 20-litre keg for on-trade businesses. Magpie Brewery co-founder Erik Moynihan said craft handles risk being dropped first as bars protect margins, since major producers' keg prices run 30 to 40% of Magpie's and the majors can backstop accounts with volume rebates and equipment deals. The Drinks Business
30 Best Bars India's What India is Drinking 2026 survey, drawn from 155 bars across 18 cities, found Diageo's Johnnie Walker leading blended Scotch and its Don Julio and Tanqueray topping agave spirits and gin, with the Tequila-based Picante ranked India's most popular cocktail. Respondents named 527 brands across 21 categories, including 166 Indian brands, with participation up 24% on last year. The Spirits Business
Two longtime local beer-industry veterans are taking over one of America's first craft breweries, based in Pittsburgh, five months after it filed for Chapter 11 bankruptcy. Inc.com
Heineken's "Personalised Draught," developed through its Heineken Studio innovation platform, lets drinkers use an app to blend their own beer from an AI-powered tap, choosing flavor intensity and alcohol strength from 0.0% to 5% ABV across 135 expressions of the namesake brand. Users scan a QR code, set preferences, and the beer is blended from integrated barrels with a personalized label printed for each pour; it will appear at the Heineken experience in Amsterdam and at the Heineken Studio Truck at the Formula 1 Grands Prix in Mexico in October and Las Vegas in November. Drinks Intel
Herdade das Servas in Portugal's Alentejo has moved its harvest to overnight hours, with a team of about 20 pickers working by headlamp after dark as daytime temperatures exceed 40°C and this year's harvest started two weeks early. Production director Renato Neves said the change had "become a necessity" to protect workers, and that cooler fruit arriving at the winery, which made about 277,000 litres of wine in 2025, delays fermentation and improves aroma extraction. The Drinks Business
New Releases
Booker's releases its second rye, finished in apple brandy casks
VinePair
Booker's is out with The Reserves 2026, an uncut rye finished in apple brandy casks and flavored with cinnamon, aged over six years and bottled at 125.1 proof. It sells nationwide for a suggested $129.99, and is the third release in the Reserves collection that the James B. Beam Distilling Co. brand launched in 2024 to honor former master distiller Booker Noe. It joins 2016's Big Time Batch as the only two ryes in the Booker's lineup; master distiller Freddie Noe says the recipe drew from his grandfather's annual batch of apple wine.
$129.99 · RETAILERS NATIONWIDE, NOW
Sazerac brings back dormant Glenmore whiskey brand with $9.99 bourbon and rye
Drinks Intel
Sazerac has revived Glenmore, a Kentucky whiskey brand that dates to 1869 and stopped production in 1992, with two releases. Glenmore Kentucky Straight Bourbon is out now through Sazerac's US distributor network, and a Kentucky Straight Rye follows later this month; both are made at the Sazerac Glenmore Distillery and carry an SRP of $9.99 per 75cl bottle. Sazerac bought the Glenmore site in 2009 and had used it for production, barrel aging and bottling before reviving the brand.
75CL $9.99 · US DISTRIBUTOR NETWORK
Markets Insider
The Glenlivet added a 12 Year Old Provence Edition to its Beyond Speyside series, finishing the single malt in three French wine cask types: Château Sainte Marguerite white wine casks from a Cru Classé des Côtes de Provence estate, plus Rivesaltes and Sauternes casks. Cask Master Kevin Balmforth said it marks the brand's first use of French white wine casks, and the whisky took a Gold medal at the 2026 Scotch Whisky Masters. The release will be sold through stockists globally.
STOCKISTS GLOBALLY
J. Lohr adds Sauvignon Blanc to its ARIEL alcohol-removed line
PR Newswire (Wine & Spirits)
J. Lohr Vineyards & Wines is adding a 2025 Sauvignon Blanc to its ARIEL Vineyards portfolio of alcohol-removed wines, made by fermenting the fruit and then stripping the alcohol by reverse osmosis, a process Jerry Lohr patented when he launched the tier in 1985. The wine carries 21 calories per 5 oz serving and no added sugar, and ships in September 2026 at a $13 suggested retail. J. Lohr cites Nielsen IQ data showing ARIEL Vineyards sales up 16.7% over the 52 weeks ending August 8, 2026.
$13 · SHIPPING SEPTEMBER 2026
Shanken News Daily
Denver's Stranahan's has released its first bottled-in-bond whiskey, an 11 year old American single malt. Bonded whiskeys older than 10 years are rare in craft whiskey, and the style is dominated by Bourbon rather than single malt, making the release unusual on both counts.
Piper-Heidsieck dresses Cuvée Brut in a shimmering Starlight Edition sleeve
PR Newswire (Wine & Spirits)
Piper-Heidsieck is releasing a Starlight Edition presentation of its Cuvée Brut, wrapping the bottle in a gold and red shimmering sleeve made from an ultra-lightweight material the House says is compatible with glass recycling. The wine inside is unchanged. It comes in 750ml at an SRP of $70.99, sold alongside the classic Cuvée Brut presentation, and rolls out globally beginning Summer 2026 and in the U.S. starting Fall 2026.
750ML $70.99 · US, AUTUMN
Disaronno redesigns its bottle across seven markets
The Spirits Business
Disaronno gave its bottle a new look that keeps the familiar shape but runs taller, lighter and brighter, with a redesigned square cap and a refreshed palette of bright gold tones and light blue accents. The label reintroduces the embossed signature of founder Domenico Reina and adds a new "DD" monogram. The redesign rolls out alongside the brand's Dolce Side of Life campaign, which launched in April, across the US, UK, Italy, the Netherlands, Canada, Belgium and Greece, supported by online video, connected TV, social, out-of-home advertising and influencer activations.
US, UK, ITALY, OTHERS
BevNET
Breckenridge Distillery released a limited-edition whiskey in its Collectors Art Series, this one featuring work by artist Pat Milbery. Past releases in the series have won awards including 2023 Best Blended LTD Release and 2020 Icons of Whisky Campaign Innovator of the Year at the World Whiskies Awards.
BevNET
MadTree is giving its Sway canned cocktails new packaging that highlights how a portion of every sale funds tree and flower planting and supports regional environmental non-profits.

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