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Thursday, October 29, 2026 · 34 stories

Bacardi shifts 11 states to Reyes, renews Southern Glazer's

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33 more stories, including a Diageo North America customer chief and Heineken's new CEO
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THU 10.29.2026  ·  34 STORIES  ·  ADD YOUR TEAM

The Lead
Bacardi hands Reyes 11 US markets, renews Southern Glazer's elsewhere
Bacardi has appointed Reyes Beverage Group to distribute its portfolio in 11 US markets starting January 1: Arizona, California, Colorado, the District of Columbia, Florida, Hawaii, Louisiana, Maryland, Oklahoma, South Carolina and Texas. Bacardi did not say which distributor currently handles those states, noting only that the teams would work toward a smooth transition in the coming months. At the same time, the company renewed Southern Glazer's Beverage Co as distributor or broker of its brands in 36 states, including Illinois, Michigan, New York, Ohio, Pennsylvania and Virginia, keeping Southern Glazer's as Bacardi's largest US distributor by volume. The moves follow Anora Group's August appointment to take on Bacardi's distribution in Norway and Sweden.
Davide Campari-Milano reported third-quarter net sales of €777 million, up 3.2% on a reported basis from €753 million a year earlier, with organic growth of 3.4%. Across the first nine months of 2026, sales edged up 0.4% to €2.29 billion, or 2.9% organically, with the House of Aperitifs leading at 6.7% organic growth and the House of Agave up 6.5%, while the House of Whiskey and Rum fell 10%. By region, developing markets rose 9.3% organically, Europe 3.8% and North America 1.0%, while Asia-Pacific and Global Travel Retail slipped 0.4%. The company kept its 2026 target of roughly 3% organic sales growth and reiterated that it expects organic adjusted EBIT margin to improve.
The Briefing
Rémy Cointreau's Cognac sales rose 10.3% organically to €338.7m in the first half of its 2026-27 year, with gains in China and EMEA offsetting a Q2 decline in the Americas, while group sales climbed 2.9% organically to €510.9m. The liqueurs and spirits division, which includes Cointreau, The Botanist and Mount Gay, fell 7% to €169.7m on US destocking tied to distribution changes. The Spirits Business
Heineken posted a fourth straight quarter of sales growth, with revenue up 4.6% to EUR8.09bn (US$9.02bn) in the three months to the end of September, lifting the nine-month total 3.4% to EUR22.92bn. Asia Pacific led with a 15.1% climb, the Americas and Africa & Middle East returned to growth, and all five global brands grew volumes in the first results under new CEO Rafa Oliveira, who said there is "more to do to sharpen execution." Drinks Intel
Columbia Distributing closed its purchase of Republic National Distributing Co.'s Alaska assets, picking up 1,500 customer accounts. The deal rounds out the Oregon distributor's four-state Pacific Northwest footprint. The Business Journals
Rémy Cointreau's organic sales rose 2.9% to €511 million ($570m) in the six months through September, with a China rebound offsetting high comps and U.S. destocking tied to its route-to-market changes after parting with RNDC. The Cognac division climbed 10% to €339 million ($377m) on Rémy Martin's strength in China, while Liqueurs & Spirits fell 7% to €170 million ($189m). Shanken News Daily
One of the largest U.S. liquor distributors, facing about $300 million in claims, reached a settlement with its unsecured creditors last week, its attorneys said. The plan still faces an objection from a key entity. Inc.com
Carlsberg kept its full-year profit guidance on Thursday after third-quarter sales came in line with expectations. China remained a soft spot for the Danish brewer. Charlotte Observer
Tilray Brands announced another round of layoffs across its portfolio, Fingers reports, with the company's stock down about 70% year-to-date. Chief corporate affairs officer Berrin Noorata said streamlining its U.S. beer business and broader portfolio is central to driving efficiencies, and that the cuts were "planned for some time and are independent of Tilray's stock price volatility." Fingers
Becle SAB, the Mexican distiller behind Jose Cuervo, reported a 21% year-over-year drop in net sales of its flagship tequila in the third quarter, citing unfavorable currency moves and weaker shipments outside North America. Overall volume fell nearly 9%, mainly from Becle's sale of non-core assets as it focuses on premium spirits. Bloomberg
U.S. spirits sales fell 2.4% in early October, with NielsenIQ reporting a 2.3% drop in volume. Weekly revenue rose 1.1% to $512.8 million ahead of Halloween buying. Vinetur
Convenience retailers' outlook on beer warmed in the third quarter, per Goldman Sachs' latest Beverage Bytes survey, with respondents now expecting beer sales to rise 3% year-over-year, up from +2% in Q1. The surveyed retailers represent about 10% of the c-store channel, roughly 15,000 stores; Goldman said craft will lose shelf space to RTDs in 2027. Brewbound
Spirits-based RTD sales hit US$4 billion in the 52 weeks ending October 3, up from US$1 billion in 2021, with dollar sales rising 23.1% over the latest 52 weeks, according to WSWA's SipSource holiday outlook citing Nielsen data. Core spirits volume fell 2.5% in the third quarter, an improvement on the 4.1% decline over the prior 12 months, while Irish whiskey depletions rose 6.6%, Tequila 2.5%, and cordials and liqueurs 1.4%. The Spirits Business
MGP Ingredients posted third-quarter 2026 sales of $117.9 million, off 10% from $130.9 million a year earlier, with net income dropping to $6.9 million ($0.32 per share) from $15.4 million ($0.71). The company held its fiscal 2026 guidance and plans to take the name Sempreon, Inc. and the Nasdaq ticker CASK on November 2, 2026. quiverquant
Carlsberg India filed an updated draft prospectus dated October 27 for a stock market listing, structured entirely as an offer for sale of up to 8.64 crore equity shares by promoter South Asian Breweries, with no fresh issue. The maker of Tuborg, Carlsberg Elephant and Kronenbourg 1664 Blanc reported FY26 revenue of Rs 8,708.8 crore, down 2.2 percent, while profit rose 22 percent to Rs 534.51 crore. The Hindu BusinessLine
UK chancellor John Healey set a £10 million-a-year boost to Small Producer Relief benefiting more than 2,000 producers, but kept products above 8.5% ABV excluded, and confirmed alcohol duty will rise with RPI from 1 February 2027. The 4.55% increase pushes the tax burden on an average bottle of Scotch to 74%, per the Scotch Whisky Association, with a 700ml bottle of 40% ABV Scotch rising 52p. The Spirits Business
Dollar sales of prepared cocktails climbed 1.8% across a four-week stretch, carried by spirits-based options, according to NielsenIQ. The same data showed category volume down 2.2%, with flavored malt beverages and seltzers weighing on the numbers. Vinetur
Clare Rose has put its nearly 270,000-square-foot East Yaphank headquarters and distribution hub, on 34 acres at 100 Rose Executive Blvd., on the market through Newmark, with no asking price set and interest coming from local and New Jersey buyers in pharma, food and beverage, and logistics. The Long Island beer distributor, founded in 1936, agreed in March to sell its business to Southern Glazer's Wine & Spirits for an undisclosed sum; Southern will lease the property until 2028 before likely moving operations to its other sites. Newsday
Burlington's Vermont Pub & Brewery will close on November 14, three days after its 38th anniversary. It opened in 1988 as Vermont's first brewpub, founded by the late Greg Noonan, considered an architect of the state's craft industry. Brewbound
Evergreen Family Wines' Alki Chardonnay, a Washington State wine, is now stocked at more than 1,600 Fred Meyer, Ralphs and Kroger locations across 24 states. Wine Industry Advisor
South Australian wine exports to Canada rose from about $24 million to $128 million in the year to August 2026, making Canada the state's third-largest export market behind China and the UK, after Ontario, Quebec and British Columbia pulled US alcohol from shelves in March 2025 in response to American tariffs. South Australia now accounts for 68% of Australia's wine exports to Canada, sending 48.5 million litres, up 38.6% over 12 months, supported by the state's $5 million Global Wine Growth Program. PS News
C. Mondavi & Family, the St. Helena producer behind Charles Krug and CK Mondavi, has struck a strategic partnership with Missing Thorn, a premium non-alcoholic wine brand founded by winemaker Aaron Pott and vintner Stephanie Honig. The deal, Mondavi's first move into non-alc, gives Missing Thorn access to Mondavi's distribution network across on- and off-premise channels; the brand makes red, white, rosé, and sparkling wines by removing alcohol from fully fermented wine. PR Newswire (Wine & Spirits)
Officials from India's Directorate of Revenue Intelligence visited Radico Khaitan's New Delhi headquarters and Rampur plant on 26 October under the Customs Act, part of an industry-wide review of the customs codes applied to bulk Scotch whisky imports. The 8PM Whisky maker said the action has had no impact on operations so far; authorities have made similar visits this month to Allied Blenders and Distillers, Pernod Ricard, and Diageo's United Spirits. Just Drinks
Campari has launched Rebold (锐邑), the first Cognac Courvoisier has created exclusively for China, blended by Thibaut Hontanx with part of the liquid given a second maturation in barrels previously used for Courvoisier XO. It debuts as a 700ml bottle at RMB248 (US$37), with a 50ml format planned for 2027, as Campari works to rebuild the brand it bought from Suntory Global Spirits for US$1.17bn in 2024. The Spirits Business
Also at: Drinks Intel
Hobert Rupe, a former state prosecutor who ran the Nebraska Liquor Control Commission as executive director for 21 years, pleaded guilty to fraud and extortion. Per Courthouse News, he directed investigators away from Lincoln-area strip clubs and toward their Omaha counterparts. Courthouse News Service
A national survey found 72% of respondents say familiarity with a brand matters some or a lot when buying tequila for themselves, ranking first among 12 attributes tested. Price followed at 64% and positive online information at 56%, with additive-free claims ranking below brand familiarity. BevNET
German wine is gaining ground in the Chinese market as producers get ready for ProWine Shanghai. Wine Industry Advisor
New Releases
Yahoo
Sazerac's Barton 1792 Distillery in Bardstown, Kentucky, has released 1792 Wheated Full Proof, a 125-proof version of its wheated bourbon recipe bottled at the strength the spirit entered the barrel. The distillery, which introduced its 91.2-proof Sweet Wheat expression in 2015, says master distiller Ross Cornelissen built the new release to show the wheated profile "augmented with a much higher level of alcohol." It arrives in November in California, Texas, New York, Florida, and Illinois in 375-ml bottles at $40.
62.5% ABV · 125 PROOF · 375ML $40 · FIVE STATES, NOVEMBER
La Marca adds its first non-alcoholic sparkling at $18.99
PR Newswire (Wine & Spirits)
La Marca launched La Marca Non-Alcoholic Sparkling, its first dealcoholized product, made in Italy from carbonated de-alcoholized wine at less than 0.5% ABV. It carries a suggested retail price of $18.99 and is available nationwide.
0.5% ABV · $18.99 · NATIONWIDE
Heaven Hill releases Phoenix, blending bourbon from before its 1996 fire
The Spirits Business
Heaven Hill has released Phoenix, a limited edition bourbon marking the November 1996 fire that destroyed its original Bardstown distillery and nearly 100,000 barrels of aging whiskey. The blend combines 30-year-old whiskey distilled at the lost distillery with 18-year-old bourbon distilled in March 2008, bottled at 53.5% ABV. Phoenix carries a US$325 RRP for a 750ml bottle, sold at the Heaven Hill Bourbon Experience in Bardstown, with shipments to select markets beginning in October.
53.5% ABV · 107 PROOF · 750ML $325 · SELECT MARKETS, OCTOBER
Also at: YAHOO!
Yahoo
Booker's Bourbon put out its third 2026 batch, "Southern Thunder," a Kentucky straight bourbon bottled at barrel strength at 127.3 proof and aged at least seven years, eight months, and 14 days. It carries a suggested price of $99.99 for a 750ml bottle and uses the brand's mash bill of 77% corn, 13% rye, and 10% malted barley, blending barrels from five production dates across five warehouses. The release follows the 2026 Big Easy and Milkshake batches and is named for a nickname given to Jim Beam master distiller Booker Noe; Beam has not disclosed the production run, and availability varies by market.
63.65% ABV · 127 PROOF · 750ML $99.99 · VARIES BY MARKET
Sazerac adds Smoked Maple to Buckhorn flavored whiskey range
The Spirits Business
Sazerac's Buckhorn brand has added Smoked Maple, blending its signature whiskey with smoked maple at 32.5% ABV. It joins existing flavors Original, Peach, Black Cherry, Honey, Blackberry and Pineapple, plus the Buckhorn Whiskey Lemonade RTD line. The 750ml flavored whiskeys sell in select US markets for $18.99; Buckhorn is marking the launch with free "Buck Hunt" events in Chicago on November 6 and Atlanta on November 13.
32.5% ABV · 65 PROOF · 750ML $18.99 · SELECT US MARKETS
Also at: Yahoo
People
Cory O'Nell has been named chief customer officer for North America at Diageo, joining from Kraft Heinz where he was executive vice president, chief omnichannel sales and Asia emerging markets officer, after previously serving as chief sales officer for its U.S. business; he succeeds Steve Rust, head of U.S. sales, who is retiring at the end of the year after more than 30 years with Diageo and its predecessor companies. Shanken News Daily
Sameer Chugh has been appointed General Counsel, India for United Spirits Limited, which operates Diageo's India business, effective December 1, 2026, with designation as Senior Management. IMPACT Magazine

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